Training

Need to improve your search engine ranking?

How you rank on search engines can make or break your business. Our SEO (search engine optimisation) training will help you to understand what users are searching for, how to create content to match their needs, and how to ultimately get people to click to your site. During the course, you will:

  • Find out what your SEO needs to achieve

  • Learn about keyword research, market research and competitor analysis

  • Create onsite SEO using page copy and information architecture

  • Discover some of the more technical elements of SEO

  • Learn how blogs and content sharing can improve your ranking

Course Content

Day 1

  • What is SEO and what’s a search engine?

  • Why SEO is so important

  • What your SEO should achieve

  • Search engine results page (SERPs) and how they change

  • How search engines actually work

  • Key ranking factors

  • Keyword Research

  • Market Analysis

  • Competitor Analysis

Day 2

  • On-site SEO

  • Page text/copy

  • Information architecture

  • Technical SEO

  • URL structure

  • Page titles

  • Image ALT Tags

  • Off-site SEO

  • Link building
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